We partnered with a digital marketing agency based in New York to automate their time-consuming weekly Google Ads reporting process. The team was manually compiling reports every week — exporting data, writing summaries, and sending updates to clients — which consumed several hours and often lacked consistency.
The Challenge
The agency ran multiple ad campaigns across various client accounts. Each week, their team had to:
Log in to Google Ads
Export performance data
Compare metrics with the previous week
Manually summarize the data
Format reports in Excel
Share them via email or Slack
This repetitive process was inefficient, error-prone, and hard to scale.
Our AI-Powered Solution
We developed a fully automated reporting workflow using Make.com and OpenAI’s GPT model.
The automation workflow:
Pulls campaign data from Google Ads weekly
Compares KPIs week-over-week
Highlights key changes (e.g., clicks, impressions, conversions, cost)
Generates concise, human-readable summaries using AI
Sends formatted reports directly to Slack channels
Example Summary Generated by AI:
“Campaign A saw a 12% increase in clicks and a 9% drop in cost-per-conversion compared to the previous week.”
How AI Makes a Real Difference
Instead of overwhelming clients with raw data or spreadsheets, our solution delivers clear, easy-to-read summaries that highlight exactly what matters. For example:
“Campaign A saw a 12% increase in clicks and a 9% drop in cost-per-conversion compared to the previous week.”
These insights are generated using OpenAI, but they don’t sound robotic. I carefully fine-tuned the prompts to ensure the output is concise, context-aware, and free of technical jargon — making it perfect for marketing teams and clients who just want the bottom line, fast.
AI isn’t just crunching numbers here — it’s communicating insights in a human way.
Why We Chose Make.com
Make.com was a perfect fit for this project. With its no-code, drag-and-drop interface, we were able to build the workflow quickly, without writing a single line of backend code. It allowed us to:
Seamlessly connect Google Ads, OpenAI, and Slack
Apply filters and business logic with ease
Schedule the automation to run on autopilot every week
The result? A clean, cost-effective, and easy-to-maintain solution that the agency can scale as they grow.
The Results
After implementation, the agency saw immediate impact:
5–7 hours saved each week
No more spreadsheets or formatting headaches
Consistent, clear, and on-time reports
Happier clients who love the human-friendly summaries
More time for the team to focus on strategy and growth
This wasn’t just an automation — it was a business upgrade.
Final Thoughts
This project is a clear example of how AI and automation can transform daily operations. By replacing a tedious, manual process with a smart workflow, the agency not only saved time but also improved client satisfaction. If you’re spending valuable hours on repetitive reporting tasks, there’s a smarter way to do it — and I’d love to help you find it.
